Counter Culture Apollo Medium Roast Whole Bean Coffee

Counter Culture Coffee's Apollo blend offers a window into Ethiopian coffee tradition, bringing together floral and citrus characteristics that define coffees from this origin. As a year-round offering, Apollo maintains consistency by sourcing from the same partners that produce Counter Culture's single-origin selections, with careful attention paid throughout the roasting process to preserve the coffee's distinctive character.

Whole Bean for Maximum Freshness

Apollo arrives as whole beans rather than pre-ground, which means you control when and how finely the coffee is ground. This approach has practical benefits worth considering:

• Grinding just before brewing preserves aromatic compounds that dissipate once exposed to air
• You can adjust grind size to match your brewing equipment, whether you use a French press, pour-over, espresso machine, or automatic brewer
• Whole beans maintain their flavor profile longer than pre-ground coffee

Flavor Profile and Brewing

This medium-roast blend presents tasting notes of dark chocolate, sweet undertones, and a full body that suits morning or afternoon drinking. The medium roast level provides a balanced approach—darker than light roasts but not as heavy as dark roasts—making it accessible for various palates and brewing methods. Counter Culture notes that Apollo can be prepared using multiple brewing techniques, so you have flexibility in how you prepare your cup.

Sourcing and Certifications

The coffee carries several certifications and commitments worth noting:

• B Corp Certification, indicating the company meets standards for social and environmental performance
• Organic certification
• Kosher, gluten-free, and nut-free (relevant for those with dietary restrictions)
• Traceable sourcing: Counter Culture emphasizes its 30-year history of tracking coffee from seed through cup, with stated commitments to quality, sustainability, education, and transparency

If you're looking to upgrade from pre-ground coffee or explore Ethiopian-origin blends, Apollo provides a starting point grounded in both flavor and sourcing practices. The whole-bean format means you'll need a grinder if you don't already have one, but that investment pays dividends in freshness across whatever brewing method you prefer.

View Counter Culture Whole Bean Organic Coffee (Apollo - Medium Roast) Citrus, Floral & Silky - Sustainably Sourced - B Corp Certified - Organic Coffee Beans - Kosher - Gluten Free & Nut Free - 12oz Bag on Yummylogy · Buy on Amazon →

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